“Consumers are looking to buy online, but they are still going into brick and mortar stores because they lack confidence in the fit they see virtually,” said Ari Bloom CEO, Avametric. Technology has become a key competitive differentiator with rapidly fashion trends and consumer expectations. The interest is driven by a need for speed, efficiency and a personalized consumer experience. Interest in 3D is growing with over 60 percent of global fashion and apparel companies planning to adopt 3D technology within the next three years according to a recent survey Gerber conducted with their global customer base. The deal will also help us to continue to accelerate our 3D developments for our large user base globally – helping them to significantly increase speed and productivity of the creative and development process.”
This allows our customers to provide their consumers personalized products “on demand”.
“Our team and many of our customers have already recognized that Avametric has the best fabric simulation engine in the industry and now we are able to connect consumer-facing virtual try-on software with our AccuMark and YuniquePLM platforms to deliver an end-to-end workflow. They have the industry’s best talent pool of scientists, designers and developers for 3D,” said Karsten Newbury, SVP and GM of Software at Gerber Technology. “Avametric’s strengths and capabilities are the perfect complement to our fully integrated software portfolio. The acquisition follows 12 months of collaboration between the companies after Gerber announced in November 2017 they would be integrating Avametric’s fabric simulation engine into their AccuMark 3D platform. This move will position Gerber as a leader in 3D for the fashion and apparel industry.
In addition to developing the first consumer facing Augmented Reality fit technology mobile app, Avametric designs tools and services that bridge the online and offline customer experience with the intention of making it easier for every customer to find the perfect fit.Īvametric develops a leading cloth simulation technology and enables fashion brands to deliver highly accurate 3D renderings of their products on customizable avatars for e-commerce and augmented reality (AR) applications. Avametric is a San Francisco based software development company recognized as an industry thought leader in the fashion-fit technology space.